Power of Blogging and marketing

Media Coverage Becomes Easier

Media. No matter how hard we bash them, without media business cannot succeed. In today’s world online existence for any business is a must. And the power of blog certainly cannot be ignored. If you look at popular bloggers such as Darren Rowse and John Chow, they are regularly featured on popular media. They have been able to create a successful business for themselves through their blogs but media coverage gives them added bonus and visibility.

Immediate Feedback

The other important feature of blog is that it allows you to receive instant feedback and reviews on your products or your business. This rapid, instant feedback will help you tweak and respond better to the market you are trying to target. Once again, remember your readers are your best lead. Their feedback is extremely important. With a blog you can get feedbacks within minutes after publishing a post on a recent product launch, you can adjust your campaign or make necessary changes as suggested by the crowd you are trying to promote your product to.

Blogs today have become an integral part of any business. if you look at most successful companies, they have created a blog to connect with their target market. It’s also the ease of informing customers that appeals to most businesses and marketers. Take a look around the web…Twitter, Google, etc. they all make use of blogs to update and connect with their users.

Let’s take Google for an example. Google uses it’s blog to announce important news and updates through its blog. Google blog sits on Blogger which itself helps it promote its blogging platform, Blogger. Anyone without a blog who is a regular reader of the official Google blog is most likely to use Blogger as a blogging platform because of the familiarity they have had through visiting Google’s blog day after day.

Personally, I think if you are going to promote a business or succeed online, a blog is a must. Creating a blog for a business isn’t a want anymore, it has become a need. A need that has proven to be of low operational cost and high yields.