This year marks the 60th anniversary of Pakola. It is Pakistan’s first branded bottled soft drink, and one that has been a remarkably resilient brand. Well, the fact that it is celebrating its 60th birthday proves just how resilient. It was launched on August 14, 1950 by Haji Ali Mohammad and was for ages the Pakistan’s ice cream soda of choice. Over the years, it has grown in its range to now also include orange and lychee flavors. Reportedly it now also has a Pakola milk range. Its packaging has become more colorful and varied and now includes boxed drinks and canned drinks in addition to its traditional dark green bottle.
Only few brands survive tough competition from international companies and more importantly Pakistanis general mentality of preferring foreign stuff over local. Pakola definitely deserves appreciations and I am Pakola fan since childhood, not only to softdrinks but also Pakola milk and I still use pakola soda+milk before going to bed.
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